Setting The Standard

Next week is my favorite week of the year. It's the Sales Operations meetings held at our headquarters in Austin. Each year we bring the sales people and sales engineers together to review the previous year and preview the year moving forward. More importantly I get to show off.

2009, from all facets, was an incredible year here at BreakingPoint. Sales had an amazing year, with huge growth. Our employee base grew by nearly 30%, much of that being our heavy investment in the security group. We put out 3 major releases and 3 minor releases of our firmware for the BreakingPoint Elite. And our application protocol list now tops more than 100 and our strikes are over 4,300.

This news is certainly exciting, but that was last year. And this is a completely new year and we are ramping up in engineering like you could not imagine. The next firmware release will once again improve the performance of everything from our application protocols, security engine and our SSL. And, of course this is all done without having to replace your blades and at no extra cost. Bet your other vendors don't say that every year.

Next month I'll be putting together a screencast showing you all the features in our next release. I'll save all the juicy bits for then, but here is a teaser of what to expect:

• Five new test labs, including huge strides for mobile networks.
• Changes in the way we are using the NetLogic network processor.
• Switch from using our network processor cores to do SSL, to leveraging the encryption engine on the chip itself (the impact this has on our number of handshakes is staggering).

Last year we changed the way people test their network equipment, this year we will set the standard.

Reminds me of when I worked at Cisco many years ago and Kevin Kennedy (Vice President) would show a slide in which Cisco was compared to other similar companies. There must have been 30 companies listed and at the time 3Com was below us, Lucent ahead of us and all the way at the top were companies like HP. At the time HP was 10x the size of Cisco. Today, Cisco is tens of billions of dollars ahead of HP, with a third of the employees.

Every year that presentation showed Cisco passing yet another company. We have the same chart for our industry and the same goals, and some companies were ahead of us at the beginning of 2009. During 2009 we passed four of them and this year we will pass four more. And one day, like Cisco, we'll be at the top of everyone else's list.

NOTE: Sometimes Cisco didn't pass a company, the company fell. I'm seeing a lot of that lately, maybe I should send some flowers.