AUGUST 22, 2008

BreakingPoint LiveLook: Engaging the Community

Today I decided to talk to Kyle our Director of Marketing at BreakingPoint. Kyle just joined the company a few months back and I really enjoy giving him a hard time for some unknown reason. We knew when we were starting BreakingPoint we wanted to market via the 'net and not traditional sources like magazines and tradeshows. Not to say we won't do those sorts of things, it was just that we wanted to be more about being online.

The online test methodologies, the screencasts, the large amount of product data available online, even this blog are examples of us focused on our communication over the 'net rather then traditional channels.